News & Resources

Category: Marketing


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Developing Your Law Firm’s Content Marketing Strategy, PART 2

03.31.15 | Article in Marketing

Last week we walked you through the importance of creating a client insights profile. This week …

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Developing Your Law Firm’s Content Marketing Strategy, PART 1

03.23.15 | Article in Marketing

By now you’ve heard about the value a blog brings to your personal brand and website. …

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What to Look for When Hiring a Marketer

03.12.15 | Article in Marketing

Law firms small and large invest in marketing for purposes of client retention, client acquisition and …

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How to Resolve Common Frustrations Solo Lawyers Face When Marketing Their Law Firm

02.18.15 | Article in Marketing

You started a solo law firm and it is exciting, stressful, and rewarding.  Now you are …

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How A Lawyer Can Get A 10 on Avvo

01.20.15 | Article in Marketing

In our increasingly digital world, online referrals and reviews are becoming the foundation of any successful …


Generating Unconventional PR for Law Firms

01.12.15 | Article in Marketing

Many attorneys understand the value of Public Relations (PR) for gaining positive exposure. If your firm …


5 Key Performance Indicators Lawyers Should Monitor

12.11.14 | Article in Marketing

How do you know if your marketing efforts are making the right impact on your firm? …

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Law Firms on Facebook

11.24.14 | Article in Marketing

Many law firms are skeptical to put effort and resources into building a Facebook Company Page. …

Guest Blog Post on Solo Practice University: Facebook For Lawyers

10.14.14 | Article in Marketing

Below is an excerpt from the full blog post on Facebook For Lawyers. To read the …

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Who is Your Target Customer?

08.20.14 | Article in Marketing

With every one of our clients, one of the first exercises we do is complete a …

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Top Objections by Lawyers to Outsourcing Marketing

07.13.14 | Article in Marketing

1. All my clients come from word of mouth so I don’t need an online presence …

Using your competitor’s name in Keyword Advertising: Is it legal?

06.24.14 | Article in Marketing

We frequently get asked this question by our law firm and legal tech clients. Clients ask us …

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