PPC for Lawyers: Designing A Landing Page that is Optimized for Conversions

PPC for Lawyers: Designing A Landing Page that is Optimized for Conversions

Law firm marketing is an essential part of your duties as a self made business professional. As such, you will want to adopt several measures that are designed to give you the best possible exposure on the Internet, as well as the maximum amount of responses.

What are the essentials for your landing page?

In order to ensure a more effective PPC campaign for your law firm, there are a few essential guidelines that should be followed.

  • A contact form that is easily accessible.
  • Eye catching graphics, including a strong hero image that speaks to your audience.
  • Attention grabbing headline.
  • Informative content that is easy to read.
  • Testimonials from satisfied clients.
  • Up to date contact information.

The hero image is the first thing the user will see.

It’s imperative to understand that the pictures on your landing page are the very first thing a potential client will see on your page once they have clicked to it. So it’s vital that you have something on there that is attractive, attention grabbing, and easy to relate and respond to.

Make sure to add a powerful headline.

Your next concern will be to make sure that you add an attention grabbing headline. You want to hook your reader in right away with a few words that establish exactly who you are, what you can do for your client, and why they need to engage your services as soon as possible. A bit of urgency is definitely recommended.

You’ll need to include informative content.

The next ingredient on a perfect landing page is plenty of easy to read and informative content that develops the theme of your headline and explains to the reader exactly why your services are to be preferred above all others. You will want to lay out your qualifications and specialties so that the reader will understand exactly what it is that you can do for them.

Add testimonials from satisfied clients.

It never hurts to include a few solid testimonials from previous clients who are happy with your services. Positive reinforcement is an excellent sales technique, and one that people respond to with regularity.

Make sure your contact info is up to date.

Finally, make sure that the contact information that you include on your page is up to date. After all, the entire point of your landing page is to ensure that people will be be able to get in contact with you to arrange an initial consultation.

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About the author

Allen Rodriguez Allen Rodriguez is a legal product development strategist who has been serving the legal industry for over 21 years. Over the course of his career, Allen has built a reputation for creating innovative legal services products as well as developing highly effective law firm business and marketing strategies. Allen is a valued speaker on the topics of law marketing, legal services product development, and future of law issues.

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