Law firm marketing is an essential part of your duties as a self made business professional. As such, you will want to adopt several measures that are designed to give you the best possible exposure on the Internet, as well as the maximum amount of responses.
In order to ensure a more effective PPC campaign for your law firm, there are a few essential guidelines that should be followed.
It’s imperative to understand that the pictures on your landing page are the very first thing a potential client will see on your page once they have clicked to it. So it’s vital that you have something on there that is attractive, attention grabbing, and easy to relate and respond to.
Your next concern will be to make sure that you add an attention grabbing headline. You want to hook your reader in right away with a few words that establish exactly who you are, what you can do for your client, and why they need to engage your services as soon as possible. A bit of urgency is definitely recommended.
The next ingredient on a perfect landing page is plenty of easy to read and informative content that develops the theme of your headline and explains to the reader exactly why your services are to be preferred above all others. You will want to lay out your qualifications and specialties so that the reader will understand exactly what it is that you can do for them.
It never hurts to include a few solid testimonials from previous clients who are happy with your services. Positive reinforcement is an excellent sales technique, and one that people respond to with regularity.
Finally, make sure that the contact information that you include on your page is up to date. After all, the entire point of your landing page is to ensure that people will be be able to get in contact with you to arrange an initial consultation.