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ONE400 has been charting new possibilities for the legal industry since 2013, always seeking innovative, progressive solutions. Our client case studies and in-depth professional law blog can help you imagine fresh possibilities for your business.

digital marketing

Digital Marketing Benchmarks for Law Firms: A Year in Review

12.11.24 | Article in Marketing

As the digital landscape continues to evolve, law firms are increasingly looking to digital marketing to …

legal crm

How Legal CRM Systems are Changing Client Retention and Marketing Strategies

12.05.24 | Article in Legal Tech , Marketing

In the competitive legal landscape, client retention and targeted marketing are essential for growth and long-term …

geo-targeted marketing

Geo-Targeted Marketing for Law Firms: Reaching Local Clients Effectively

11.22.24 | Article in Marketing

For law firms, local visibility is crucial. While digital marketing has made it possible to reach …

client testimonials

Using Client Testimonials and Case Studies as Powerful Marketing Tools

11.12.24 | Article in Marketing

In today’s legal market, where trust and credibility are paramount, client testimonials and case studies can …

legal marketing

Ethical Challenges and Opportunities in Legal Marketing with AI and Automation

10.22.24 | Article in Legal Tech , Marketing

The rise of artificial intelligence (AI) and automation has undeniably transformed legal marketing, offering unprecedented efficiency …

branding strategies

Innovative Branding Strategies for Law Firms in the Digital Age

10.10.24 | Article in Marketing

In today’s fast-paced, digital-first world, law firms are increasingly discovering the importance of strong, innovative branding. …

Automation in Legal Marketing

Automation in Legal Marketing: Boosting Efficiency Without Losing the Personal Touch

09.22.24 | Article in Legal Tech , Marketing

The legal world has always been a balance between precision and personalization. Law firms build their …

Legal Subscription Model

The Rise of Legal Subscription Models: A New Marketing Frontier

09.11.24 | Article in Marketing

The legal industry is in the midst of a transformation, and at the heart of this …

referral process

The 4 Essential Steps in the Referral Process: Boosting Your Client Base Through Effective Strategies

08.20.24 | Article in Marketing

For 85 percent of small businesses, word-of-mouth referrals remain the primary method of attracting new prospects. …

legal marketing

Mastering Legal Marketing: Leveraging Innovative Technologies and Methods for Success

08.11.24 | Article in Legal Tech , Marketing

In today’s fiercely competitive legal landscape, marketing your services effectively requires more than just traditional strategies. …

Technology in Law

What is New Technology in Law?

07.22.24 | Article in Future of Law , Legal Tech , Technology

The legal industry, often perceived as traditional and slow to change, is undergoing a significant transformation …

How is AI Used in Law Firms

How is AI Used in Law Firms?

06.24.24 | Article in Future of Law , Legal Tech , Technology

Artificial Intelligence (AI) is revolutionizing the legal industry, transforming how law firms operate and deliver services. …

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