What we do
The expansion of successful branding beyond explicitly promotional mediums is a defining feature of 21st-century advertising. Content marketing is essential for active and competitive organizations; failing to capitalize on a company’s full assets for more customer engagement amounts to managerial malpractice. The legal world thrives on consultation, networking, and intellectual exchange, yielding significant ROI for promotional content. As the business of law diversifies its services and customer base, the human touch of content marketing also lowers barriers between new consumers and a sometimes opaque profession. ONE400’s team of industry analysts, writers, designers, and attorneys can act as your virtual in-house marketing shop for comprehensive editorial services and content strategy.
Insight from leading attorneys and “Law 2.0” chiefs who are navigating a changing industry have a currency that draws peer traffic and enhances an organization’s reputation. ONE400 can compose, promote, and schedule regular blog posts that showcase your firm’s unique value on your company site. Social media updates, news items, email blasts, and press releases can also increase visibility and create buzz for your new services, case studies, hires, or expansions. We can also compose feature articles for external publication and white papers that demonstrate your firm’s thought leadership. Graphic and animated visual content are also available from our award-winning designers.
Whether you have a solo practice, startup, or large firm, ONE400 offers the flexibility of hands-on content management or automation of some services, including email blasts and media alerts, via Mailchimp and related marketing platforms. Automation services free up your own personnel and help maximize the output of every content channel you own or control.
In addition to raising your company profile, ONE400’s content services provide a final core value. Our immersion in professional law enables us to communicate your professionalism with a human voice that doesn’t deter new leads with the “hard sell” of overt advertising. Potential customers wary of an unfamiliar and possibly expensive service share with skilled attorneys a skepticism of salesmanship that expert content marketing can often overcome.