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Law Firm + Legal Tech Branding

What we do

ONE400 has a recognized track record of crafting visual profiles and "voice" for thriving companies in professional law—brand identities and personalities that memorably represent your organization. It's some of the work we enjoy most, but our branding services go far beyond these specifics. At the top level, we can develop a brand strategy for you that leverages your strengths to give you access to the customers and market niche that will expand your business. We'll put your team on the same page with a brand position—your stake in the industry—and public-facing mission that's consistent across all marketing channels.

Branding starts with our discovery process. Through engagement with your staff, current and potential customers, and competitors, we'll identify your target audience. Combining this data with quantitative market research and our deep knowledge of the legal industry, we'll develop brand identities that include naming, logo design, voice definition, brand guidelines (physical and digital) that establish your company's authentic value. Under your brand strategy umbrella, we can build websites and develop marketing programs that include print advertising, direct mail, web and radio promotion, and B2B campaigns.

Our most successful branding projects have become award-winning, in-demand templates in the legal world by realizing ONE400's core values: data-driven strategy, client relationships, technical expertise, and striking design.


  • Discovery
  • Brand Strategy
  • Brand Positioning
  • Brand Architecture
  • Marketplace Research
  • Brand Identity and Design
  • Integrated Marketing Strategy + Materials
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Find out how we can put solutions like these to work for you.

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A new identity for the largest and highest customer-rated traffic violations law firm in both NY & NJ

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Meet the Team

More than designers, developers, and marketers - we're strategists for the evolution of the legal landscape

Organizations we work with

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Solo + Small Firms

ONE400 can help you grow revenue and attract customers so you can concentrate your time and energy on client relationships.

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Legal Tech Organizations

Providing comprehensive services oriented to the legal space and scaled to your needs, letting you focus on your organization's technology side.

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Mid-Size + Large Firm

ONE400 is dedicated to ensuring that you get the best possible representation in the marketplace.

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Bar Associations

From creative web design to mobile platforms that enable new services for association members and the wider public.

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Class Action Firm

Class action firms benefit from the speed with which we can launch your initial marketing campaign.

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Legal Support Professional

ONE400’s complete array of technological expertise stands ready to help you transform our industry.

Explore Legal Support Professionals

How can we help you?

We offer a full suite of services to grow your law firm or legal tech company in every dimension—strategy, brand & design, tech management, and digital marketing.

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