What we do
ONE400 has a recognized track record of crafting visual profiles and "voice" for thriving companies in professional law—brand identities and personalities that memorably represent your organization. It's some of the work we enjoy most, but our branding services go far beyond these specifics. At the top level, we can develop a brand strategy for you that leverages your strengths to give you access to the customers and market niche that will expand your business. We'll put your team on the same page with a brand position—your stake in the industry—and public-facing mission that's consistent across all marketing channels.
Branding starts with our discovery process. Through engagement with your staff, current and potential customers, and competitors, we'll identify your target audience. Combining this data with quantitative market research and our deep knowledge of the legal industry, we'll develop brand identities that include naming, logo design, voice definition, brand guidelines (physical and digital) that establish your company's authentic value. Under your brand strategy umbrella, we can build websites and develop marketing programs that include print advertising, direct mail, web and radio promotion, and B2B campaigns.
Our most successful branding projects have become award-winning, in-demand templates in the legal world by realizing ONE400's core values: data-driven strategy, client relationships, technical expertise, and striking design.