What we do
The number of attorneys and traditional law firms in the United States has remained stable, while the population grows and society evolves. It’s a given that change is a constant of 21st century business—conventions are upended, and systems recombine and diversify. Paradoxically, a more multifaceted marketplace doesn’t “grow the pie” and reduce competition: Law businesses must be creative to discover and capitalize on the opportunities. ONE400 knows how and why customers purchase legal help, and we excel at developing new business models to reach them.
Law Innovation is central to ONE400’s mission as well as a specific consultation we offer. Identifying overlooked categories of customers and bringing them to your organization generates new revenues and extends advocacy to a larger share of the public. Our discovery process is grounded in solid metrics and industry experience, analyzing emerging conditions and your company’s goals and capabilities. We’ll recommend new services, flesh out your own concepts, and even assist with pitches to your principals. ONE400 has helped clients pioneer inventive pricing for legal services, direct resources through new channels, and promote cutting-edge technologies like blockchain internally and to customers. Followup is another core value: our team monitors results and can provide periodic optimization.