As a software-as-a-service (SaaS) company with its share of conversion challenges, website design as well as the user interface and experience (UI/UX) is an ongoing battle. However we are lucky to have talented developers on our Traklight team.
Not all companies are so lucky, and consequently the details of creating a website, reviewing analytics, and maintaining good search engine optimization (SEO) can be overwhelming. We work with many lawyers who need help with their online presence, but quite a few attorneys are now savvy about the necessity of creating content or using technology (for example, Joe Wallin of Davis Wright Tremaine has one of several firm blogs, the Startup Law Blog.)
One such tech savvy company in the legal industry is ONE400 in Los Angeles, CA . Founded in 2013, ONE400 is a law innovation agency that helps law firms and legal tech startups build products, create inbound marketing channels, and acquire both clients and users. I sat down with the two co-founders of ONE400, Allen Rodriguez and Eva Hibnick, to ask them a few questions about their business