Law is one of the most important, dynamic industries in the United States. IBIS World reports that law firms will take in more than $360 billion in revenue in 2022 alone. As technology continues to change legal practice, more potential clients—individuals and businesses—are turning to the internet to find, research, and hire attorneys.
One of the best steps that law firms can make to improve client acquisition is to upgrade their search engine optimization (SEO). At ONE400, we are leaders in law firm marketing. Our team puts a strong emphasis on effective SEO. Within this article, you will find an overview of how improving your SEO can get you ahead of your competitors in the legal industry.
Understanding the Basics of Search Engine Optimization (SEO)
As explained by Google Search Central, “SEO is an acronym for search engine optimization.” Broadly defined, SEO is the process of improving the visibility and ranking of a website in search engine results. Google is by far the dominant search engine in the United States. Though, the principles of SEO apply to other search engines, as well.
Improving SEO is accomplished through various tactics and strategies, such as using keywords in website content and meta tags, building backlinks from other websites, and optimizing the website’s loading speed and mobile-friendliness. By implementing these techniques, a website can improve its ranking in search engine results and attract more organic traffic from interested users.
Why SEO for Lawyers and Law Firms is So Important in 2023
Why does improving SEO matter so much for lawyers? A big reason is that more people are using the internet to find, research, and hire lawyers. The American Bar Association (ABA) Journal notes that surveys show that “people looking for a lawyer are turning to the internet first.”
Of course, the entire internet is not about SEO. Some people may turn to a legal directory, others may go right to a lawyer’s website based on a word-of-mouth recommendation, and others may find a lawyer through pay-per-click (PPC) advertising.
Still, the reality remains that a significant share of potential clients who look for professional services on the internet will run a web search. That search will usually, but not always, be run through Google. SEO rankings make a huge difference. According to data from infront webworks, the click-through-rate based on Google search position is as follows:
What happens if your law firm does not even show up on the first page of search engine results? The reality is that most people who search are likely not going to see it. A high-ranking result in a search is far more likely to get organic traffic than a low-ranking search. Even a few positions in the search engine ranking can make an enormous difference.
Law Firm SEO: Know the Best Practices for 2023
Search engine optimization is important for law firms. By improving your SEO, you can generate more organic traffic and—more importantly—connect with more qualified leads. SEO is one of the keys to cost-effective marketing for law firms in 2022. How do you do it? Here are five of the SEO best practices for attorneys and law firms in 2023:
ONE400 is a Leader in SEO for Lawyers, Law Firms, and Legal Tech Companies
At ONE400, we are proud to be leaders in digital innovation and legal technology for attorneys and law firms. If you have any specific questions about search engine optimization for the legal industry, our team is here to help. Contact us today to learn more about how we can help. ONE400 provides law firm SEO, legal tech SEO, full scale legal marketing services, legal operations consulting, legal subscription plans, and much more. ONE400 is based in Los Angeles and serves law firms and legal tech companies in the United States and around the world.