It is no secret that law firms operate in a very competitive market environment. The American Bar Association (ABA) reports that there are approximately 1.3 million licensed attorneys in the United States working at more than 400,000 law firms. Lawyers and law firms that lack a comprehensive strategy to identify and connect with potential clients may struggle in the long run. A business card is a simple, yet effective branding, marketing, and networking tool for lawyers and law firms. At ONE400, we provide marketing and innovation services for the legal industry. Our team is committed to ensuring that our clients have the tools, information, and resources that they need – including creating and building a strong brand message that includes designing business cards. In this article, you will find an overview of five of the best business cards for attorneys and law firms.
Zazzle is a United States-based digital marketplace through which designers and customers can create their own products and connect with independent manufacturers. It has become one of the leading places for attorneys and other legal professionals to get business cards. There are many different customizable options for business cards that are available to use through Zazzle. Lawyers and law firms have the ability to create templated business cards on the platform without starting from scratch. This is a great option for solo practices operating on a strict budget.
Vista Print is a company that offers a wide range of printing-related services, including professional business cards for lawyers. Vista Print business cards for attorneys are cost-effective. You can obtain 1000 for as little as $18.00. You have some options for designing your own business card through the platform. Indeed, Vista Print also offers some basic customizability, so that you can design a business card that works effectively for the needs of you and your law firm. As with Zazzle above, this is a good option for solo practices operating on a strict budget.
You do not actually need a traditional, handheld business card to have a business card. There are fully digital business cards available—and they can be highly effective in building relationships. Linq is a company that offers digital business cards for modern networking. These types of business cards can be especially useful for lawyers and law firms that are tech-savvy and those that have tech-savvy clients. It is important to remember that law firms still need a solid brand design even when using digital business card options such as Linq.
What is a business card made of? Some of them are made of metal. My Metal Business Card is a service that offers metal business cards to attorneys and other high-level professionals who want to make an impact and truly stand out. While it is not the right option for every lawyer, a metal business card will certainly be memorable to the person who receives it. It is more likely to make an impact and far less likely to get thrown away or shoved in the back corner of a desk drawer.
Independent artists and creators use Etsy to connect with people who are interested in their services. There are thousands of legal business card options available through Etsy. Using Etsy to find business cards can be an especially good choice for attorneys and law firms who are looking for something a little different. You may be able to connect with a designer who can create a truly customized business card that is a great fit for your specific legal practice.
A business card can sometimes feel a little bit “old-school.” In a world—and legal market—that is increasingly digital, a business card can sometimes seem like a relic of the past. Yet, a business card remains a cost-effective, reliable tool for lawyers and law firms to establish a reputation, connect with potential clients, and network with attorneys or other professionals. Along with a law firm’s website, its business card still represents its brand image first and and is its “billboard” for the world. Every attorney can still use professionally crafted, customized business cards. Here are some of the key reasons why attorneys and law firms can benefit from a customized business card:
Knowing the value of a business card for law firms, you may be wondering how lawyers design an effective business card. There is not necessarily one right answer to this question. Every law firm brings its own unique brand proposition to the table. That being said, well-structured business cards used in the legal industry do tend to share some common characteristics. Here are some of the key elements of an effective business card for lawyers and law firms in 2022 and looking forward into 2023:
Lawyers and law firms can benefit from developing and implementing a comprehensive marketing, branding, and networking strategy. The creation of a business card is one small piece of an overall strategy. When designed properly, a marketing, branding, and networking strategy can help you and your law firm connect with more qualified leads and obtain more clients.
ONE400 is the leading law innovation and growth company in the world, specializing in award-winning legal marketing, website design and development, intake consulting, legal operations consulting, and much more. ONE400 is also a Clio consultant and Lawmatics consultant. ONE400 only focuses on the legal field working with law firms, legal tech companies, and other organizations in and related to the legal field. ONE400 provides a comprehensive range of strategies to help clients achieve their goals and desired business outcome. If you are looking to design and implement a holistic growth strategy that is fully customized to your legal practice, ONE400 is the most-experienced resource. Based in Los Angeles, ONE400 provides services to law firms worldwide. Contact ONE400 today.