Here is the Meetup information and talk summary following that:
Friday, June 13, 2014
8:15 AM to 9:45 AM
117 E Colorado Blvd #300, Pasadena, CA 91105, Pasadena, CA (map)
As a law innovation agency One400 has had to put together an amazing team of talented people that provide the value we do for our clients. Our team is comprised marketers, lawyers, copywriters, developers, social media gurus and more. Like other agencies, we would provide ongoing reports on the progress of various campaigns and other projects in a pdf and excel file. While many of our clients enjoyed receiving the data they often didn’t know how to make sense of it. Additionally, they were not sure how they should be viewing it, sorting it, or sharing it. To help them with this issue and quite honestly, to make our lives easier, we came up with a strategy to share this information with them in such a way that they could receive actionable marketing data in real time.
As we started to work on this solution we knew what we really had done was begin the work on a product that can then be used to solve this problem not just for lawyers, but for other professionals whose primary product is a service. Since we had put together a brilliant team to provide services to our clients there was really no additional staff we needed to continue work on our venture. Not only had we put together a team for creating what we feel will be an awesome product, we were able to compensate all team members through our agency work thus eliminating the need for outside funding.
While there are many pros from operating this way, there are also significant challenges as well. We are discussing our experience to date at an Innovate Pasadena event this Friday morning at 8:30. You can visit Innovate Pasadena’s Meetup page for more information: Innovate Pasadena Meetup Page. We hope to see you there.
Photo source: metacloud.com