ONE400 Quoted in Law360 Article About Marketing Challenges Attorneys Face

ONE400 Quoted in Law360 Article About Marketing Challenges Attorneys Face

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In another Law360 article, ONE400’s own co-founder, Allen Rodriguez, gave his thoughts on how technology hinders the modern attorney.  He goes over some of the most common hurdles lawyers face obtaining business in an increasingly digital world, and how to navigate them.  An excerpt of the post as well as a link to the article can be seen below.

6 Ways Technology Hobbles Attorney Efforts To Recruit Clients

With progress, attorneys have many new and robust ways to connect with new clients. Lawyers blog, have more sophisticated websites, and share news and information on social media.

But for the law profession as a whole, progress also has brought many new challenges, notes Allen Rodriguez, co-founder of the law marketing agency ONE400 and former director of attorney services at LegalZoom Inc.

“Many non-attorney-owned legal service businesses have aggregated information and created decision trees and other software that enable people to handle simple legal transactions at very low prices without attorneys,” Rodriguez says. “This, as well as a few other technologies, is having an impact on client acquisition.”

You can read the entire article here.

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About the author

Allen Rodriguez Allen Rodriguez is a legal product development strategist who has been serving the legal industry for over 21 years. Over the course of his career, Allen has built a reputation for creating innovative legal services products as well as developing highly effective law firm business and marketing strategies. Allen is a valued speaker on the topics of law marketing, legal services product development, and future of law issues.

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