You have a nice office Downtown. You wear a Hugo Boss suit. No lawyer would ever deny that physical appearance isn’t important. Having a well-designed website and a presence on social media is just another representation of your status as a successful attorney. If you don’t have a website or a LinkedIn profile, some clients may interpret your lack of online presence as a negative sign and a reflection of your success as an attorney.
In today’s day and age, having a website is the base line; it is a necessity. A website that looks like every other cookie cutter law firm website is not enough to distinguish yourself from all the other Google results clients get when they are looking for a Bankruptcy attorney in Miami, Florida.
While this may have been true ten years ago, it is no longer the case. The more exposure you have online, the more opportunities you have to close new clients. Think about the online dating industry. While nearly five years ago online dating sites were considered taboo and only for those socially inept individuals that were unable to meet someone in the real world, relationships beginning online and ending in marriage are now the norm. While lawyer and client matching is still largely an offline experience, the trend towards digitally connecting potential clients with attorneys that can help them with their legal needs is inevitable.
The majority of people who claim they are SEO experts or PPC wizs are either not familiar with the legal industry or not in fact an expert marketer at all. The legal industry is a tough industry for SEO and PPC because whether they like to admit it or not, to be an effective legal marketer, you have to be well versed on the legal industry and the regulations that confine it. Here at One400 we have over 15 years of experience helping law firms market their practice in an ethical yet effective manner. So don’t give up on marketing just yet even if the previous agency you hired spent all your AdWords spend for the month with very little return on investment for you. Give us a chance to show you how online marketing can kick your practice to the next level of profitability.
This is the number one misconception by lawyers regarding marketing. Marketing is NOT an expense, it is a necessary investment in your future success. It does present a chicken and the egg problem at the beginning since if you barely have enough clients to make ends meet, how would you have the money to spend on acquiring new clients? However if you aren’t able to invest up front in marketing your practice, you will never be able to climb the ladder and grow your practice into what you imagine it can be. The sooner you realize that you just need to take the plunge and invest in your future, the more clients you will acquire, and sooner or later you will have a pipeline of prospective clients.