We are in the age of which it is important to create easily digestible content. Our attention spans are waning, as is our patience. So it is important that not only are we producing and sharing content that is extremely relevant to our clients and potentials clients, but also that the content we are producing is captivating. So you have to ask yourself what type of content requires less work and fatigue on the prospective client? The answer is video. This is considering that you are not sharing a 30- minute video that is dragging on until it gets to the point.
Video content is proving to be more valuable to consumers as their attention is decreasing. According to Hyperfine Media “ ½ of online activity spent watching videos.” TechCrunch found that “between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion.” This illustrates that video is proving to be valuable as sharable content. So how can you maximize video for your law firm?
The best way to maximize video content to help reach these goals is to consider using video content for social ads on Facebook, Twitter, and YouTube.
Video content is proving to be valuable in paid marketing. “73% of marketers believe that video positively impacts marketing results and ROI.” (Tubular Insights) Consumers are responding more positively to video ads than other paid sponsored content. Implementing video ads on social media has shown an “increase of purchase intent by 97% and brand association by 139%” (Hyperfine Media) So why not use paid video content on your social channels to help drive more calls you office and more visits to your site?
The best video ads incorporate selling in a storytelling-like manner. Incorporate client success stories or testimonials in a story-like manner. Posting short snippets of video that display tips in an interview-like style and urge the viewer to learn more or watch more. Remember to keep your video short and to the point. Below are some examples of video ads that do a great job of captivating the viewer to learn more in a fitting amount of time.
The video ad places the viewer in a middle of an interview with an industry professional. It provides enough information to grab the viewer’s attention but ends at a point that urges the viewer to learn more by watching the full interview.
The video ad focuses on illustrating a client success story in a story-like manner. It’s more captivating than an interview based testimonial because it combines footage that walks us through the event with narration about how this is was an example of a success story.
Each social channel has their own set-up and technical requirements. Below you can find the resources you need.
Keep an eye out on our blog next month for our demo video on how to set up video ads for Twitter, Facebook and YouTube. You can follow our Twitter here for updates on our blog. In the meantime, if you have any questions on how to set up video ads on social media for your law firm , please feel free to contact us here.
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