The legal industry is notoriously competitive. To thrive as a business, a law firm needs to be able to attain clients. Indeed, client acquisition is consistently cited as a primary source of stress for lawyers and law firms. A referral can be a great way to get clients—but if your SEO practices are behind and your website is poorly designed or out-of-date, a referral may not lead to a new client.
At ONE400, we provide legal SEO services and legal website design services. Our mission is to provide the highest quality professional services to lawyers and law firms nationwide. Firms that fall behind on SEO and website development may struggle with client acquisition. Below you will find an overview of why SEO and the website design are so important for person-to-person referrals.
Each year, a growing share of people and businesses turn to the internet to find, research, and hire attorneys. At the same time, personal referrals still remain a powerful source of client acquisition for law firms. According to data cited by Above the Law, most people who hire an attorney will at least start the process by seeking personal referrals from friends and family.
When a person gets a referral for a lawyer or law firm, that does not mean they will hire that attorney immediately. Most people want to do their research—even if that referral comes from a highly trusted person. How do they do research? The internet. Most people will search for a law firm’s website after getting a referral.
There are two critical implications of this:
Search engine optimization (SEO) is the systematic process of optimizing a website to rank higher and earn more organic traffic from search engines like Google. How do lawyers and law firms improve their SEO? Here are four key principles for law firm SEO for 2023:
Ultimately, SEO is about improving the reach and visibility of your website. Law firms need a website that is optimized for search results and provides a professional, authoritative, and compelling story to clients. When a personal referral—and any other potential client—comes across your law firm’s website, you want to ensure that they leave with the right message. As a general rule, that means establishing your law firm as an authority that can help them address a particular legal problem. A law firm’s website should have a strong, well-articulated message. The website should also make it as easy and seamless as possible for the referral (or other potential clients) to take action. Most often, that means giving them easy options to contact the firm and schedule an initial confidential consultation.
At ONE400, we provide digital innovation for the future of the legal industry. If you have any questions about SEO, we can help. Contact us today to arrange your strictly confidential, no-obligation consultation. With office locations on both coasts (New York and Los Angeles), we are well-positioned to provide SEO and website design services to lawyers and law firms nationwide.