The most immediate and implementable outcome was a fresh, clever, and professional-looking
identity mark for the client. A clean, sans-serif typeface in complementary primary colors
conveys both modernity and familiarity, hitting the notes of reliability and accessibility. The tone—point of expertise—crucial in a sector centered on often esoteric-seeming new technology—is
covered by the subtle dropout of a “pixel” block at the logo’s front end, which is then echoed and
“replaced” by an identical block serving as clever end punctuation. This high-tech but also
trustworthy personality expression has been enthusiastically received by primary stakeholders
and the client demographic.
The Brand Strategy Document, in addition to inspiring the new logo, provides BlockDrop with a
clear road map for future brand expression and even breakout to a wider customer pool seeking
guidance in blockchain technology. Variations of the brand personality and reflections of the
brand mission flow naturally from the Brand Position, which nails the client’s target audience
and demographic.
