Smart. Clean. Effective.
First, we developed a new color scheme and logo. We chose a palette emphasizing electric blue, which has the psychological effect of suggesting trustworthiness and competence. For the logo, we started with the firm’s existing symbol, based on structural beams which reflected its original architecture-focused practice. How could we redevelop this logo while retaining the brand equity it embodied? After exploring a variety of different options, we devised a two-toned ‘plus sign’. This logo reflects the firm’s expansive expertise, while visually recalling the structural beams of the past.
We gave the site a sleek, modern look via photography showcasing CCM+S attorneys at work, in order to highlight the firm’s down-to-earth, person-to-person approach to serving clients. Our photographer worked with the attorneys at CCM+S offices to shoot a portfolio based on proven images from stock photos from which we chose the shots that best expressed the firm’s dynamism and energy.
Additionally, we revamped the look and content of the attorney directory and biographies—a crucial element of the website for attracting new clients. Our photographer shot portraits of each attorney, giving them an appealing, cohesive aesthetic. We rewrote the biographies in a uniform tone and structure, and created a tab-driven organizational scheme to better highlight each attorney’s credentials and accomplishments. We also created a search bar for the landing page, allowing the visitor to easily navigate to information about a specific attorney, or to search by location, practice area, or education.
Our complete redesign of the site gave CCM+S a consistent aesthetic and personality congruent with its core message. The firm now employs the visual elements we developed beyond its website– in the letterhead, business cards, and other materials that form its brand identity.
