The synergy between our design team and highly engaged clients produced an exceptional
outcome. The new website’s distinctive appearance is consistent and strikes an unusual,
effective balance to communicate with its target audience: A progressive, postmodern
spareness counterpoised to an accessible, personal affect. Crisp black and white framing
elements harmonize with warm reds and soft blues and grays, while crucial action buttons and
interactive elements are suspended in large fields of negative space. “Graphical” sans-serif
fonts, for both the distinctive new logo and body- and data-oriented copy, are set adjacent to
newspaper-style serif font for conversational title copy. The impression of simultaneous
coolness and easy familiarity lands in the sweet spot for messaging to a contemporary artistic
clientele.
In keeping with ONE400’s strict design standards, the site features easy navigation and
improved search operation. Crucially for a customer base embarking on new ventures with
initially low overhead, the responsive functionality allows easy use on mobile and tablet devices
without an overburden of back-end programming. The sign-up interfaces for initial contact, a
business setup consultation, and the firm’s flagship Creator’s Legal Program are crystal clear
and each contained on one attractive page.
Most importantly, Counsel for Creators’ site has seen a significant increase in site traffic. In an
outstanding result for ONE400, the new design was named one of the Best Law Firm Websites
of 2019 by Lawyerist.com, generating a surge in contacts from potential clients interested in the
award-winning template. The attention earned by the successful design has created a virtuous
circle, making Counsel for Creators a nationally known brand in both the web development and
legal professions.
