We were able to improve the design and usability of the MNBar site while adhering to their unique technical constraints and without interrupting the critical services they provided their members.
On the usability side, existing and new customers report highly rewarding engagement with the
aesthetically striking website we built for the client. Visual consistency across all pages and
touchpoints of the site contributes to a welcoming, unified visitor experience, in which
disorienting, contrasting templates and page designs have been eliminated.
The goal of enhanced functionality has been met with solid information architecture and reliable
operation. Bar members can easily pay dues online through an improved e-commerce portal,
register for Continuing Law Education courses, view schedules for association events, and
network with fellow members. Non-members – the general public – now have ready access to a
wide range of attorneys, pro bono services, and self-help clinics. Both sets of users can also
easily find legal forms and documents. Crucially, excellent functionality for mobile devices was
achieved, a key priority.
In quantitative terms, the new design correlates directly with increases in user retention and new
visitors, results that speak for themselves. Through adherence to the UX design process, the
ONE400 team delivered an exceptional product embodying the client’s vision and purpose.
