A distinct online presence and immediate boost in page views
A streamlined, distinctive site now successfully represents Signature Resolution’s premium status in the alternative dispute resolution field. The lush but carefully composed custom photography and minimalist structure establish a desired ‘boutique’ profile for the company that sets it apart from the competition.
In contrast to the corporate presentations of other firms in this space, the visual and functional simplicity of the new site authentically demonstrates Signature’s confident dominance of the high end of the arbitration market—a case of ‘less is more,’ in which clients are reassured that the company will solve problems rather than add complications.
The beautiful imagery of the firm`s state-of-the-art facilities even enables clients to visualize the setting in which they’ll achieve solutions to challenges.
On the technical end, the site is now blazing fast and has a stellar rating for ADA compliance. The metrics speak for themselves: Signature Resolution reports a 500% increase in traffic to the Neutrals page—a five-fold increase in market visibility for the heart of the firm’s business.